Privacy policy

Last updated: February 1, 2026

PrimeVita operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PrimeVita is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services and as permitted or required by applicable law:

Contact details including your name, billing and shipping information, phone number, and email address.
Financial information including credit or debit card and financial account numbers, payment details, transaction information, and payment confirmations.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including items viewed, added to cart, wishlist, purchased, returned, exchanged, or canceled, and past transactions.
Communications with us, including inquiries or support requests.
Device information such as your device type, browser, network connection, IP address, and other unique identifiers.
Usage information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, use the Services, communicate with us, or provide information.
Automatically through the Services, including from your device and via cookies or similar technologies.
From our service providers when they collect or process personal information on our behalf.
From partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services: Process orders, manage accounts, remember preferences, enable reviews, provide notifications, and create a personalized shopping experience.
Marketing and Advertising: Send marketing or promotional communications and show advertisements based on your activity.
Security and Fraud Prevention: Authenticate accounts, provide secure payments, detect and prevent fraudulent or malicious activity.
Communicating with You: Provide customer support and maintain business relationships.
Legal Reasons: Comply with applicable law, respond to legal processes, and enforce terms and policies.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes, such as:

With Shopify, vendors, and other service providers performing services on our behalf.
With business and marketing partners for advertising purposes.
With affiliates or within our corporate group.
In connection with business transactions like mergers, acquisitions, or legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be shared with Shopify and third parties located in other countries to provide these services. For more information, see the Shopify Privacy Policy.

Third Party Websites and Links

The Services may link to third-party websites or platforms. We are not responsible for their privacy practices, and information you provide there may be visible to others.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. Parents or guardians may contact us to request deletion of a child’s personal information.

Security and Retention

We cannot guarantee perfect security. Information may not be secure during transit. Retention periods vary depending on whether the information is needed for accounts, Services, legal obligations, or disputes.

Your Rights and Choices

Depending on your location, you may have rights including:

Access / Know: Request access to your personal information.
Delete: Request deletion of your personal information.
Correct: Request correction of inaccurate personal information.
Portability: Request transfer of your personal information to a third party.
Opt-Out of Sale or Sharing for Targeted Advertising: Exercise opt-out rights for marketing purposes.
Manage Communication Preferences: Opt out of promotional emails while still receiving transactional messages.

For more details on Shopify-related privacy rights, visit Shopify Privacy Portal.

Complaints

If you have complaints about how we process your personal information, you may contact us or your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside your country. Transfers outside the EEA or UK will rely on recognized transfer mechanisms such as Standard Contractual Clauses unless the country provides adequate protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this website, and the "Last updated" date will be revised.